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  • Why Search Agencies Should Embrace the Adjacency of Email Marketing

    As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email.But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

  • 9 Predictions for SEO in 2018

    For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead. In keeping with tradition, my predictions will be graded on the following scale: